our clients
Focused on:
Direct-To-Consumer & Retail
Consumer Health & Wellness
SaaS Consumer Tech Solutions
Consumer Packaged Goods (CPG)
solutions
customers
Enhance brand value, driving increased spending and loyalty
investors
Demonstrate growth opportunities to attract capital on favorable terms
acquirers
Position for premium acquisition with a compelling value proposition
Our Work

CASE STUDY 1:
LINDORA NUTRITION
Retail Store to E-Commerce:
Evolving the Brand Experience
PROBLEM: Extending a personalized in person weight loss clinic experience to online health products and meal plans.
SOLUTION: Developed customer personas and constructed customized journeys based on quantitative and SEO keyword research to build an immersive e-commerce experience.

CASE STUDY 2:
100 CAL SNACKS
From concept to market:
launching a healthy snack brand
PROBLEM: Overcrowded healthy snacks market makes differentiation challenging.
SOLUTION: Strategically positioned brand at the intersection of gut health, functional nutrition, and taste. Created a category-defining brand with a strong investment case for growth.

CASE STUDY 3:
PICTURE BY FULGENT GENETICS
From Specialized to Mainstream:
Transforming a Brand into a new segment
PROBLEM: Transitioning a serious genetics testing company into the approachable at-home health testing kits segment.
SOLUTION: Crafted a relatable brand personality, customer journey, validating hypotheses through market research.




collaborations







